What It Costs to Make an Immunity Kadha Under Your Own Brand

Start With Format, Not Ingredients

This guide is for brand owners and direct selling companies launching a kadha product. The formulation is usually the least contested part, because the ingredient story is familiar to Indian consumers. The commercial decisions sit elsewhere.

Format is the first and biggest. A loose powder in a jar, single-serve sachets, a ready-to-drink liquid and a concentrate all deliver a similar proposition with very different cost structures, shelf lives and channel economics.

Decide format before you request quotations, because quotations across formats are not comparable in any meaningful way.

Format Comparison

Compare on cost structure and channel fit rather than on consumer appeal alone.

For most first launches, sachets or a loose powder work best. Sachets cost more per serving in packaging but solve dosing, trial and humidity problems simultaneously.

The Cost Components

Whichever format you choose, your landed cost is built from these.

1. Botanical ingredients. The blend itself, where cost depends on which herbs, in what form, and whether you use plain powders or standardised extracts.
2. Supporting ingredients. Any sweetener, flavour or carrier, which affect both cost and acceptance.
3. Primary packaging. Jar, sachet film, bottle or stick pack, with moisture protection appropriate to the format.
4. Secondary packaging. Carton, label and any outer, with printing costs and minimums.
5. Manufacturing charge. Grinding, blending, filling and sealing, which varies with batch size and format complexity.
6. Testing. Per-batch panel plus stability work in your actual pack.
7. Freight and taxes. Significant for liquid formats, modest for powders and sachets.
8. Artwork and plates. One-time but real, and higher if you use multiple sachet designs.

Where Specification Actually Matters

Because kadha ingredients are familiar, brands often under-specify and then wonder why quotations differ so much.

Specify each botanical by name, by part used, and by form, whether a plain powder or an extract. Specify levels rather than accepting a proprietary blend, since a blend described only by its ingredient names tells you nothing about proportions.

Then address the practical issues. For powders, particle size affects texture and dissolution, and moisture protection determines whether the product clumps in a humid kitchen. For sachets, film specification determines moisture barrier and shelf life. For liquids, preservation and pH determine shelf life and distribution reach.

These specifications are what separate a product you can defend from a commodity blend sold on price alone.

Claims: The Constraint That Shapes the Product

Immunity is a health outcome claim, and for a food-positioned product it requires care and substantiation. Claims that a product prevents infection, treats illness or protects against disease are not acceptable.

This matters commercially because it limits the marketing shortcut most kadha brands reach for. What works instead is describing the product honestly: the traditional ingredients it contains, how it is prepared and consumed, when people use it, and what it tastes like.

Issue a written approved and prohibited phrase list to distributors and affiliates. In this category specifically, seller language tends to exceed brand language considerably, and the exposure attaches to your brand.

How to Get Comparable Quotations

Follow this process and the cost picture becomes clear.

1. Decide the format before requesting any quotation.
2. Write a specification naming each botanical, part used, form and level.
3. Specify particle size for powders or film specification for sachets.
4. Specify pack size and servings per pack.
5. Send the specification unchanged to three to five manufacturers.
6. Ask for cost broken into ingredients, packaging, manufacturing and testing.
7. Ask what each price excludes.
8. Ask for production MOQ and packaging MOQ separately.
9. Obtain stability data requirements and who bears the cost.
10. Add your own freight estimate and confirm tax treatment.
11. Compare landed cost per serving, not per kilogram of blend.

Frequently Asked Questions