Claim Kya Nahi Kar Sakte? Supplement Brands Ke Liye Guide
Food framework supplement kisi bhi condition ko treat, cure ya prevent karne ka claim nahi kar sakta. Yeh rule simple hai aur market mein sabse zyada toda jata hai. Claim sirf likhe hue words nahi hote. Product ka naam, imagery, testimonials aur QR ke peeche ka content, sab claim ban sakte hain.
Basic Rule
Yeh guide un brand owners aur marketers ke liye hai jo India mein supplement, Ayurvedic ya herbal products bech rahe hain.
Food framework ke under product kisi bhi condition ko treat, cure ya prevent karne ka claim nahi kar sakta. Isme diabetes, blood pressure, cholesterol, hair fall, skin conditions, joint pain, immunity as protection, weight loss as outcome, sab shaamil hain.
Agar aapki positioning ke liye therapeutic claims zaroori hain, to Ayurvedic medicine route ek alag licensing decision hai, jo formulation se pehle lena hota hai. Baad mein retrofit nahi hota.
Claim Kahan Kahan Ban Jata Hai
Sirf body copy nahi, yeh sab jagah.
| Jagah | Kaise Claim Banta Hai |
|---|---|
| Product ka naam | Naam medical function imply kare to woh khud claim hai |
| Front panel | Short phrases jo outcome suggest karein |
| Back panel copy | Benefit statements jo treatment ban jaate hain |
| Images aur graphics | Images ke andar ka text bhi padha jata hai |
| Before-after visuals | Visual outcome claim hai |
| Testimonials | Outcome describe karne wala testimonial claim hai |
| Research citations | Study quote karna permission nahi deta |
| Marketplace listing title | Search ke liye condition words daalna claim hai |
| Review replies | Public reply marketing copy hai |
| WhatsApp aur messages | Forward aur screenshot hote hain |
| Distributor ki baatein | Brand par exposure aata hai |
| QR ke peeche ka content | Linked content bhi review hona chahiye |
Images ke andar ka text sabse zyada chhod diya jata hai, aur marketplace enforcement systems usse padhte hain. Listing removal aksar graphic ki wajah se hota hai, description ki wajah se nahi.
Jo Nahi Chalta
Yeh chaar tareeke aksar try kiye jate hain aur kaam nahi karte.
Wording Ghuma Dena
Treatment claim ko implication mein badalna phir bhi claim hai. Regulators aur platforms implied claims assess karte hain.
“Traditionally Used For” Likhna
Agar iska matlab yeh nikalta hai ki product condition treat karta hai, to framing se farak nahi padta.
Research Cite Karna
Ingredient par published research aapke product ke liye claim licence nahi hai.
Competitor Ko Dekhna
Doosre kar rahe hain iska matlab allowed nahi hai. Non-compliant products har market mein hote hain.
Disclaimer lagane se claim valid nahi hota. Agar claim allowed nahi hai, to disclaimer uska solution nahi hai.
Jo Likh Sakte Hain
Constraint ke andar bahut kuch available hai.
- Composition precisely: ingredients quantities ke saath, extract standardisation ke saath.
- Plant part aur marker percentage, jo informed buyers dhoondhte hain.
- Per-batch testing panel jo aap run karte hain.
- Manufacturing aur licensing basis, factually.
- Batch documentation request par available hai, yeh offer.
- Serving size, timing aur typical duration of use.
- Storage aur after-opening guidance.
- Kaun professional se consult kare, jahan relevant ho.
- Traditional use ka factual mention, bina clinical outcome imply karne ke.
- Nutrient content statements, jahan aapke actual batches se supported aur permitted hon.
Checklist
Kuch bhi publish ya print karne se pehle.
- Ek approved claim set likhein aur usi se sab channels par likhein.
- Product naam check karein ki medical function imply nahi karta.
- Front aur back panel copy check karein.
- Images ke andar ka text check karein.
- Before-after aur transformation imagery hata dein.
- Outcome describe karne wale testimonials hata dein.
- Marketplace listing titles aur keyword fields check karein.
- Review replies claim set ke against check karein.
- Messaging templates check karein.
- Distributor material aur guidance check karein.
- QR ke peeche ka content check karein.
- Jo bhi likhein, woh substantiate kar sakte hon.
- Final artwork aur copy professional se review karwayein.
Jo Facts Publish Kar Sakte Hain, Woh Chahiye?
Apna product bhejein. Hamari team composition, standardisation aur testing documentation degi jisse aap honestly likh sakte hain.
Frequently Asked Questions
Supplement par kaunse claims allowed nahi hain?
Kisi bhi condition ko treat, cure ya prevent karne ka claim. Isme diabetes, blood pressure, cholesterol, hair fall, skin conditions, joint pain, immunity as protection aur weight loss as outcome sab shaamil hain.
Product ka naam bhi claim ho sakta hai?
Haan. Agar naam medical function imply karta hai to woh khud ek claim hai, baaki copy conservative hone par bhi. Yeh sabse zyada ignore kiya jane wala point hai.
Research cite karne se claim allowed ho jata hai?
Nahi. Ingredient par published research aapke product ke liye claim licence nahi hai. Isi tarah traditional use aur competitor practice bhi permission nahi dete.
Disclaimer lagane se kaam ban jata hai?
Nahi. Agar claim allowed nahi hai to disclaimer usko valid nahi banata. Wording ghumane se bhi farak nahi padta, kyunki implied claims bhi assess kiye jate hain.
Phir likh kya sakte hain?
Composition quantities ke saath, extract standardisation, plant part aur marker percentage, per-batch testing panel, manufacturing basis, documentation availability, serving aur duration guidance, storage, aur traditional use ka factual mention.